‘Nature Fights Back’

BY NICKI KYTHREOTIS

Nicki is an expert in branding, type and design. She works with some of the best advertising and design agencies in London.

"The wildlife pushing through the letterform symbolises nature fighting back and claiming back its habitat. Whilst creating new places for us humans to enjoy we often destroy natural environments by using harmful chemicals, substances and erecting unnecessary buildings, sometimes resulting in deforestation harming wildlife that is already struggling to survive. Often we see nature engulfing man-made creations that have been abandoned. This is when I see nature fighting back."